By: Evette Champion
If you’re anything like me, you may have seen the “Dabbing Santa” shirts that are appearing all over in the Hip Hop community and are wondering what dabbing is. The dance craze has been wildly popular in the Atlanta club scene for at least a year and the rest of the world is catching on as it continues to grow across the internet.
Well to capitalize on the success of the dance craze, rapper 2 Chainz is getting his hustle on and he was not about to let an opportunity to combine introduce the latest craze to something so traditional like Christmas. You know what? It worked and it worked.
According to Forbes, the native Atlanta rapper grossed over $2 million in revenue, thanks to that simplistic but oh so genius idea of putting a dabbing Santa Claus on a sweatshirt. How did he do it? He had a team of 70 people and started producing the shirts. Then with just word of mouth and endorsements from fellow celebrities, the project took off like crazy.
Celebs like Wiz Khalifa, Snoop Dog, Amber Rose, and Cam Newton posted pictures on Instagram donning the festive but cool sweatshirt. Even Anthony Hamilton and the Hamiltones wore the shirts while they were singing “Watch Out.”
2 Chainz isn’t keeping all this money for himself though—oh no, no, no! The rapper donated most of that money back to the community via his T.R.U Foundation and other charitable organizations. The foundation surprised a disabled veteran and single mother, Dierdre Palmetto from Palmetto, Georgia by paying for a year’s worth of rent and new furniture after learning that she was going to be evicted from her home.
Warning… The video will give you the goosebumps and start tearing up almost instantly… I know I did.
Not only had he done this, but he also donated a minivan to a family in Atlanta who lost everything in a house fire.
I love doing stories like this because with so many negative things you see in the media, it really makes you question your faith in humanity… But, with stories like this, it’s a nice reminder that we as a whole aren’t inherently heartless.