by G. Brown
“Speak for Yourself” Sports show co host Jason Whitlock is a big guy and proof the bigger they are, the harder they fall on Black Twitter.
Like much of America, Whitlock picked a side in the Kaepernick/Nike vs angry White people battle. Many people responded like some of readers who applauded Nike for bringing Kaep onboard when most teams have shunned him because of his silent protest of police brutality against Blacks.
Most Blacks sound like TRN readers…but not all Blacks. Enter Whitlock who responded, “Told y’all from Day One this has always been about the money. All of it. Revolutionaries aren’t sponsored by major corporations. It’s been a hustle from the giddy-up,”
First, let’s hear what Black Twitter has to say about Whitlock. And you already know it’s not going to be pretty…
Whitlock makes it sound like Kaepernick’s plan was to gain money by getting attention for his protest then getting fired and sitting without a contract for two years before landing a cushy Nike contract, then Kaep is working on some next level genius. Whitlock has been a Trump supporter for so long, he’s starting to see conspiracy theories where there aren’t any.
All that being said, Whitlock is right in a sense — put aside the protest, racism, crazy people burning up their own stuff and follow the money. Nike has it and knows how to make it. Nike is big business and they’ve done the math about what this controversial investment will cost them. Sure their stock stumbled 3% after the Kaep ad was released, but Nike got an estimated $43 million in media exposure. And those fans who went away mad and started burning gear in protest weren’t even collateral damage because they converted just as many through their performance racism to join the cause and support Kaep and Nike. Whitlock is right when he says this is about money, but he was definitely wrong that major corporations don’t sponsor revolutions because Kaepernick is a revolutionary who just got sponsored by the number one corporate sponsor of athletes and teams in the world.
Nike took a calculated risk, well aware that there would be fallout in the form of protests, boycotts, racists and haters and still decided to just do it. So what if Whitlock is right that this was all about money for Kaep who got what’s known as a “star deal” and will make millions with Nike. And Nike may have been motivated by money as well, but it’s money well spent on the right side of a revolution that will yield returns for all who care about stopping racial injustice.