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Culture Appreciation or Appropriation? Bey’s New Nefertiti Line Isn’t a Hit With Some Fans



by Ms. Black Hollywood

Just in time for your new spring look, Beyoncé has rolled out her spring collection inspired by Queen Nefertiti.  The line includes crop tops, hoodies and shirts, but it’s not the clothes that are raising eyebrows, but the royal packaging Queen Bey choose to introduce it.  To unveil the Coptic inspired attire, Queen Bey adorned herself in a headpiece befitting a Queen.  But some fans are griping that Beyonce has gone a step too far comparing herself to real historical queens.  Others accuse her of cultural appropriation.


Another fan was so irate that she clearly won’t be buying into any of the urban wear this spring saying, “I’m all kinds of mad about Beyoncé literally selling herself as Nefertiti. My country’s history and culture has been so brutally commoditized and commercialized and exported to everyone’s satisfaction and convenience for GENERATIONS. I’m not spending a dime on her.”

One fan called the singer, “Beyoncé the culture vulture“–a criticism that has been leveled towards her and others like Katy Perry for using Egyptian clothing  as  a costume choice for videos and live performances.

Others came to Queen Bey’s defense saying the singer named the collection after Queen Nefertiti out of respect not as a way to hijack the culture.  One fan said in support of Beyonce,

Another fan targeted her dislike more towards Beyonce’s husban JayZ saying,”I care about tangible things like Jay-Z sampling Abdelhalim’s music and not crediting him as if Egyptian art is somehow less valuable than American art.”

Another fan agreed about JayZ, but was still willing to give their beloved Bey a pass saying, “I know it’s a sensitive subject for a lot of us [because] of what Jay-Z has done to Egyptian music but Beyoncé posing as Nefertiti really isn’t ‘appropriation’ it just doesn’t apply here. Our economy has always been heavily reliant on tourism [because Europe] keeps stealing our natural resources.”

Bey met similar push back a couple of years ago when she dressed in Bollywood styled garb for Coldplay’s “Hymn for he Weekend” music video.That video sparked some heavy debate about what is cultural appropriation and what is cultural appreciation.

What do you think….is this a case of cultural appropriation or just a fashion maven sharing her love of coptic look with customers who share that appreciation?




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