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Diddy Calls “Black Panther” a “Cruel Experiment”-Blacks are Still on the Bottom in Business World

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by G. Brown

Sean “Diddy” Combs has never been one to bite his tongue and he certainly isn’t holding back in his latest interview with Variety Magazine.

Still apparently reeling from his loss to become a Black owner in the NFL after losing his bid to buy the Carolina Panthers, Combs compares the sportsworld to the music industry saying, “You have these record companies that are making so much money off our culture, our art form but they’re not investing or even believing in us. For all the billions of dollars that these Black executives have been able to make them, [there’s still hesitation] to put them in the top-level positions.”

Diddy blames racism for still holding Blacks back and says he had to fight a lot of it to get to where he is today.  The 48 year old music mogul started his own Bad Boy record label when he was fired from another job.  He’s parlayed his business know how (including a clothing line, two restaurant,  Revolt TV and film company) into an estimated net worth of almost a billion dollars.

After all that, Combs seems to think he’s not able to be all that he can because others don’t want to see him or Blacks in general reach their zenith.  Combs thinks the problem is pervasive hitting the world of sports, business and entertainment.  He uses the movie “Black Panther” as an example saying, “Black Panther’ was a cruel experiment because we live in 2018…and it’s the first time that the film industry gave us a fair playing field on a worldwide blockbuster, and the hundreds of millions it takes to make it.”  While many see the movie as a “game changer” that will open more doors for Blacks  in Hollywood, Diddy is much more conservative on the reality of whether the movie will change anything at all. Diddy says, “We only get 5% of the venture capital invested in things that are black owned — black-owned businesses, black-owned ideas, black-owned IP. You can’t do anything without that money, without resources. But when we do get the resources, we over-deliver…‘Black Panther,’ ‘Black-ish,’ fashion; it’s all about access. If you’re blocked out of the resources, you can’t compete. And that’s my whole thing — to be able to come and compete.”

Diddy may still be a little salty about losing the Carolina Panthers deal…or maybe he’s wide awake to a simple fact –no matter how much cash, clout and celebrity you have it still doesn’t change  how some people see you because of the color of your skin.

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