by G. Brown
One thing you don’t want to do on social media is make a claim you can’t back up with receipts…especially if Black Twitter gets wind of it. One woman’s little white lie turned into a social media beat down.
According to Rollingout.com, “…a White woman claimed she invented the sleep bonnet called NiteCap that she is audaciously selling for an exorbitant $100 each.” Yep, that’s definitely “audacious“. Not sure which is bolder to claim she invented the sleep bonnet or that she’s selling them for $100 a pop!
It gets better. Sarah Marantz Lindenberg explains ” she alone conceptualized” the bonnet while getting ready for her wedding when an idea popped into her head after her dermatologist recommended pulling her hair back away from her face at night to prevent skin breakouts caused by hair touching her face.
Now you and I both know Black people been sporting scarves, doo-rags and bonnets since slave days and that we can run to the nearest Walmart or hair supply store and get satin bonnets at a bargain for less than $2.00. We know and so does Black Twitter…
— Stacy Moise (@StacysFunny) July 22, 2019
the type of hair covering that Black women have been sporting since Abraham Lincoln was alive – and long before that.
“Meet Sarah Marantz Lindenberg, Founder of NiteCap, the Silk Hair Wrap You Didn’t Know Your Sleep Routine Needed” pic.twitter.com/J6OJN6pKKU
— Tits & Giggles (@MsNicoleBanks) July 22, 2019
My Grandmother, Mama, Sister, and all the black females in my communities have been wearing a NiteCap for years…$6.99 Walgreen or Target…$4.00 Beauty Supply Store… pic.twitter.com/RFaeSAGGL4
— Valerie Landfair, Ph.D. (@1Firstfruit) July 21, 2019
Pssst…who wants to tell them? 😂🤦🏾♀️😑 https://t.co/k1TLGmXHE6
— Aundrea P. 💚🙅🏾♀️ (@MsDre20) July 21, 2019
Well, after being dragged for days, Lindenberg and her NiteCapCo had no choice but to eat a little crow and released a statement saying “We stand with those who are hurt, and we respect and hear their voices. We’re committed honouring the historical significance of hair wrapping and this will now be a part of our approach.”
So, the company basically said we won’t take all the credit for inventing headwraps, but we will still take your money when we sell these overpriced bonnets.
Someone compared the “I invented head wraps” to Christopher Columbus discovering America when Native Americans had been living here for always. Similar to claims thatR&B originated with Elvis or that Miley Cyrus came up with twerking and the nae nae. Just waiting for the history rewrite to inform us that Eminem created rap.
Rachel Dolezal, Kim Kardashian’s cornrows and big booty, music, fashion even slang–all have been scrutinized under the magnifying glass of claims of cultural appropriation to the point that people are desensitized at the utterance of the phrase. Still, that doesn’t mean calling people out on it is wrong or old hat.
Perhaps, people grow weary of hearing about it all the time because it keeps happening all the time.