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How Black Networks like Bounce TV Are Changing the Way We Look At TV

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by Joshua D. Copeland

Bounce TV is on the rise and taking over! Bounce TV marks 2014 as the Most Successful year in their Network’s History. Atlanta’s African American television network has  been rapidly expanding in viewership.

Bounce TV experienced tremendous gains in Black households. According to Eurweb.com,  the targeted sales demos and increases consisted of:

  • +42% among HHs(households) (159K)
  • +22% among P18-49 (84K)
  • +29% among P25-54 (94K)

On a total day basis, Bounce TV ended the year delivering 119K HHs, up +37% compared to 2013.  The network also posted gains of 17% in A18-49 (69K) and +30% in A25-54 (78K).

So what’s the deal behind these crazy gains last year?  It could be Bounce TV’s show “Family Time,” the most watched original series to-date. After finishing it’s 10-week season in December, the show had an average delivery of 150K HHs, 96K A18-49 and 108K A25-54.

Bounce TV has ranked as the #2 Black targeted network in Primetime and Total Day Households, total viewership and key sales demos.  It was the only African American network to grow viewership compared to last year.

Bounce TV targets the adult African American demographic.  The network is a mix of documentaries, game shows, theatrical motion pictures, specials and even inspirational faith-based programs.  Bounce is seen in all of the top African American television markets, making up 90% of African American television homes.  To break that down in plain terms, we’re talking about  73% of the total television homes in the U.S.  Bounce TV is currently in 90 markets.

This is incredible news for the Black community.  Could this be the start of a rise in Black television programs?  Because if so, this could be an opportunity to create more television shows that can uplift and empower Black people.  No longer would we have to abide by the stereotypes presented by most television programs.  This type of progression is what’s needed in the Black community.

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