Levar Burton started running a campaign not too long ago with the mission to bring back PBS’s Reading Rainbow, a program for kids to encourage them and help them understand the importance of reading and the positive effect reading can have on their lives. Reading Rainbow is famous for their library of interactive books & video field trips. However, Burton’s goal was to provide video field trips on all platforms and provide free access to classrooms in need.
Burton hosted the Reading Rainbow almost 8 years ago. The 57-year-old actor, served as the host of PBS’ Reading Rainbow from 1983 to 2006. He is also best known for his role as Geordi La Forge on Star Trek: The Next Generation.
Burton then went to Kickstarter and started to reach out to others looking for donations. Kickstarter.com is a widely known fundraising website that helps fund campaigns. The site has successfully funded 1,000’s of campaigns for people in need. After a month of campaigning, the progress was profound and in the end, the results were amazing.
Kickstarter alone, Burton was able to raise $5,408,916, landing in the spot of the Fifth Most Funded Kickstarter of All Time. People quickly started to catch on and in just over a month, almost 106,000 donators pitched into the cause. This would then become the most backers in a campaign in Kickstarter’s history. Soon, Seth MacFarlane (creator of Family Guy), would join the cause. He agreed to match a full $1M, bringing the total to $6,478,916… almost 6.5 MILLION dollars.
Thanks to the help of the 100,000 backers, including MacFarlane, Burton was able to achieve his goal. The Reading Rainbow will continue to enrich the minds of children for generations to come.