Connect with us

Health & Beauty

Shea Moisture Was Right- You Done “F-ed Up” Shea Moisture! Real Bad




by G. Brown

Hair care is serious business…especially for women of color! Black hair care generates an estimated 500 billion dollars a year.  Sistas trying to keep it natural know which products they can rely on like that faithful old stand-by shea butter.  So when you name your company Shea Moisture—you pretty much know that you got the dollars of Black women.  Make that ‘HAD the dollars of Black women’.

Shea Moisture got so much major push back after its most recent ad that it was actually a trending topic on social media.  The problem–Shea Moisture wanted to be relevant and kind of went the “All Hair Matters” route.  Here’s the ad that end’s with Shea Moisture posting on their website “we really f-ed this one up.”

Yep…like the ad says, “everybody gets love”–except Black women and men who have kept your business in business since 1912.

As soon as the ad went public, Black women (and men) went off!















The outrage is understandable.  You take your hard earned money to support a product targeted for Black hair care only to feel the sting of betrayal.  The ad campaign meant to expand the company’s profit by reaching out to women not using their product instead disrespected and isolated the core customers who have kept you afloat. Apparently, Shea Moisture learned absolutely nothing from Pepsi’s abject lesson in ‘how to create a TV commercial that will piss off all your customers’.  The cola company had to swallow it’s pride and pull the ad after the same kind of social media backlash.  And just like Pepsi, Shea Moisture was quick to admit it’s mistake….

Not all the comments on the company’s Twitter and Facebook pages were angry.  Some people thought many were over reacting…others called for everybody to chill-it’s just a commercial.  But there are bigger issues in the under current here.

First, maybe more Black professionals are needed in the PR arena because these companies keep putting together ads that totally disregard the power of the Black dollar.  We may not be your target audience for tanning salons, but just about everything short of that means Blacks are helping to keep you in business.  So why are Black consumers completely being ignored by these major companies?

Second, one comment mention that boycotting Shea Moisture is not what Black consumers should do…after all, it is a Black owned business.  But what good is it to support Black owned companies if even they take your money and enroll in the school of thought that Black consumers don’t matter.

What do you think…should Blacks back away from Shea Moisture and stop using their products? Or is this just another simple mistake made by a big company?



Continue Reading


  1. Avatar

    February 24, 2019 at 8:08 am

    very nice post, i certainly love this website, keep on it

  2. Avatar Under-19 - Tom Walsh

    November 22, 2018 at 9:49 pm

    If Barclays Premier League chairmen want evidence that the credit crunch is starting to bite into football, they only have to look at their own clubs’ attendances. The big four seem stable, Wigan and Boro are bucking the trend but Everton, Villa and others may well be asking where are the fans?

  3. Avatar

    Burnley took on Aberdeen on Thursday night in the second leg of their Europa League second round of qualifying tie at Turf Moor. Relive live the action with Sportsmail’s TOM FARMERY. Burnley 3-1 Aberdeen (agg 4-2) RECAP: Relive action as Sean Dyche and Co keep Europa League run going

  4. Avatar

    拒絕注射! 踢走包面! – 美詩美容用品公司Macy Beauty Company 拒絕注射! 踢走包面! – 美詩美容用品公司Macy Beauty Company

  5. Avatar

    maglie calcio poco prezzo

    September 23, 2018 at 3:34 pm

    You’re an extremely valuable site; couldn’t make it without ya!

  6. Avatar

    Napoli drakt

    September 5, 2018 at 6:55 am

    Spot on with this write-up, I actually believe this site needs much more attention. I’ll probably be back again to read more, thanks for the advice!

    Napoli drakt

  7. Avatar

    Arsenal Trøjer

    August 27, 2018 at 3:36 pm

    Truly helpful….look forth to returning.

  8. Avatar

    Maglia Roma Poco Prezzo

    August 27, 2018 at 11:35 am

    Wow, gorgeous site. Thnx …

  9. Avatar

    Napoli Drakt

    August 27, 2018 at 9:52 am

    So beneficial looking ahead to visiting again.

  10. Avatar

    Maglia Wolfsburg Poco Prezzo

    August 26, 2018 at 12:13 pm

    Great looking site. Think you did a great deal of your very own html coding.

  11. Avatar

    PSG Drakt

    August 25, 2018 at 1:59 pm

    Passion the site– extremely user pleasant and lots to see!

  12. Avatar

    Napoli Tröjor

    August 25, 2018 at 8:31 am

    Sustain the great job and delivering in the group!

  13. Avatar

    Real Madrid Trøjer

    August 25, 2018 at 2:09 am

    Hi-ya, tidy web site you possess there.

  14. Avatar

    maglie calcio

    August 21, 2018 at 6:23 am

    You have got one of the better web-sites.

  15. Avatar

    maglie del calcio

    August 20, 2018 at 4:45 pm

    Thanks a bunch! It is definitely an terrific web site!

  16. Avatar

    fotbollströjor barn

    August 19, 2018 at 11:42 am

    Really….this is a valuable webpage.

  17. Avatar

    billige fodboldtrøjer

    August 19, 2018 at 9:25 am

    I enjoy this site – its so usefull and helpfull.

  18. Avatar

    fotballdrakter barn

    August 19, 2018 at 4:21 am

    I appreciate the information on your website. With thanks.

  19. Avatar

    magliette calcio

    August 18, 2018 at 11:48 pm

    Really wanted to tell you I’m ecstatic I happened onto your website!|

  20. Avatar

    fotbollströjor med tryck

    August 17, 2018 at 9:26 pm

    Regards for sharing your well put together internet site.

  21. Avatar

    maglie calcio

    August 17, 2018 at 7:57 pm

    Amazing this is a important webpage.

  22. Avatar

    fodboldtrøjer børn

    August 17, 2018 at 4:55 pm

    Thanks, this site is extremely valuable.

  23. Avatar

    magliette calcio

    August 14, 2018 at 7:33 am

    You’re a really practical web site; couldn’t make it without ya!

  24. Avatar


    June 23, 2018 at 1:43 am

    You’re an extremely beneficial site; couldn’t make it without ya!

  25. Avatar

    maglie calcio

    June 22, 2018 at 11:22 pm

    Especially educational, look forward to visiting again.

  26. Avatar


    June 22, 2018 at 8:21 pm

    thank so considerably for your internet site it aids a whole lot.

  27. Avatar


    June 22, 2018 at 8:41 am

    You’ve possibly the best websites.

  28. Avatar


    June 17, 2018 at 7:55 pm

    Amazing website you have here.

  29. Avatar

    Fodboldtrøjer Børn

    June 17, 2018 at 6:13 pm

    Great looking site. Assume you did a bunch of your own html coding.

  30. Avatar

    maglie calcio poco prezzo

    June 13, 2018 at 8:53 pm

    Thanks meant for delivering this kind of wonderful information.
    maglie calcio poco prezzo

  31. Avatar


    June 13, 2018 at 8:05 pm

    This paragraph is really a fastidious one it assists new web viewers, who are wishing in favor of blogging. Post0614VM

  32. Avatar

    Zweden shirt

    May 26, 2018 at 5:20 am

    thank so a lot for your internet site it aids a whole lot.

  33. Avatar

    Maglia Juventus

    May 26, 2018 at 4:58 am

    Highly informative, look forward to coming back.

  34. Avatar

    Everton hemmatröja

    May 25, 2018 at 8:53 pm

    say thanks to so much for your site it assists a whole lot.

  35. Avatar

    Liverpool hjemmedrakt

    May 25, 2018 at 6:44 pm

    Wow, lovely site. Thnx …

  36. Avatar

    Inter hjemmebanetrøje

    May 25, 2018 at 5:05 pm

    Whoa, this is a valuable webpage.

  37. Avatar

    fotbollskläder barn

    May 25, 2018 at 11:00 am

    Many thanks, this website is really beneficial.

  38. Avatar

    Schweiz heimtrikot

    May 25, 2018 at 10:06 am

    Great looking web site. Presume you did a bunch of your very own coding.

  39. Avatar

    fodboldtrøjer børn

    May 25, 2018 at 3:27 am

    Maintain the incredible work !! Lovin’ it!

  40. Avatar

    fodboldtrøjer børn

    May 24, 2018 at 10:46 pm

    say thanks to a lot for your site it aids a whole lot.

  41. Avatar

    fotbollströjor barn

    May 24, 2018 at 9:00 pm

    You’re a very beneficial website; could not make it without ya!

  42. Avatar

    billige fodboldtrøjer

    May 24, 2018 at 8:11 pm

    Thanks a lot for sharing your awesome web-site.

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © 2017 The Reel Network