by TRN Writers,
Let me start by saying “Wow” and follow that thought up with a gigantic “WTF?!” Zazzle online marketing company advertised some trendy shirts with catchy lines emblazoned on the front. Among some of my favs… “Unapologetically black” and “Danger-Educated Black Woman”.
You catch the theme here right…the Black pride Tees are marketed primarily to Black girls and women with a few that the brothers can wear as well. Soooooooooo…..how did Zazzle let this happen on its website…
Yep…that some serious Black girl magic because it turned that model into a blonde, blue-eyed White girl sporting that “Black Girl Magic” shirt. The flub was a learning op for Zazzle which got to see one of its shirts spring to life for real as that “Angry Black Woman” brought all her friends and brothers along to comment on Twitter.
But the best tweets were the ones that mixed a bit of indignation with just a touch of humor and a whole lot of attitude.
— megan//gracie (@meganxmeinhart) July 25, 2017
— ✊🏽🇲🇽 (@wordtogloria) July 25, 2017
— Jah’ni Mae (@hollygojahni) July 25, 2017
The “Black magic” wasn’t just working on White female models, some of the White guys were benefiting from that magic too. Although, the guy on the left is technically correct…his shirt asks “Got Melanin?” That’s a no for him.
Zazzle issued a statement about the snapshots snafu explaining “Zazzle is largely a community of designers and makers-individual members who have opened Zazzle accounts to promote and sell their designs and products.” Zazzle goes on to explain, “In the case of ‘Black Girl Magic’ T-shirts…each designer is shown a series of pre-posed randomized model shots upon which their design placed. It’s always possible that gender, race and other attributes of the model do not match up...” Oh we can see that’s it’s “possible”. Zazzle says it’s committed to diversity and they are working on a fix to try and keep this from happening again in the future. But according to Huff Post, there are still some glitches on the site this week and White models can still be seen sporting the shirts.
Here’s the best fix Zazzle, just hire Black models for products like this and that way your company won’t be caught in another embarrassing mess like this.