Home News What’s Wrong With Pepsi’s New Commercial–EVERYTHING!
What’s Wrong With Pepsi’s New Commercial–EVERYTHING!

What’s Wrong With Pepsi’s New Commercial–EVERYTHING!

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by G. Brown

Pepsi is getting a lot of push back following its newest ad that attempted to portray the soda as being at the center of bringing the world together during a time when it is at its most chaotic.

The new spot features Kendall Jenner surrounded by more than 2 minutes of various clips from several real protests that have erupted since the election of America’s current president.

Here’s the scene…Jenner is doing a fashion model shoot  as the world is embroiled in protests around her.  Jenner then whips off her blond wig, runs to the middle of the action where she eventually approaches a line of police officers. She  hands an officer a Pepsi…all is right with the world, fade to black…scene.  Nope…didn’t exaggerate that one bit, don’t believe me—see for yourself….

Pepsi no doubt was hoping the commercial would stir something up with millennials and it has…well, more like struck a nerve. Twitter slammed Pepsi for everything from it’s use of a Kendall Jenner, to the protests footage, but the poor taste of the commercial was trending on April 4th, the anniversary of the assassination of  Civil Rights icon Dr. Martin Luther King.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pepsi should have done its homework, April 4th was not the day to have this commercial trending as many were commemorating the death of Dr. King. But even worse, it’s choice for the ‘voice of a generation’ should actually be someone who has a voice.  Kendall and all the Kardasians are a symptom of the problem…not the solution.  The Kardasians,  like Trump, epitomize the idea that the rich and powerful are the only people that matter while Black lives, the poor, Muslims, the disenfranchised are at the root of crime and all of America’s ills.

Then there is also the cliche of a White-savior…a White woman offers a police officer a drink and the world (cue the Heavenly choir) is all of a sudden miraculously transformed.  Forget protesting, struggling and fighting for rights…just take a Pepsi to give to the officer the next time you’re being profiled or stopped and frisked  and poof!

Back in the day, around the early ’70s, Pepsi’s biggest competitor Coca Cola had  its most famous ad campaign ever “I’d Like to Teach the World to Sing”. It was about finding harmony in a world when menacing issues such as the Vietnam War tore us apart.  The idea was simple…Coke wasn’t just a beverage, but more of an olive branch  that  was known universally and when shared could help bridge the differences of people by sharing that basic commonality.

The lyrics …”I’d like to buy the world a home and furnish it with love,

Grow apple trees and honey bees, and snow white turtle doves.

I’d like to teach the world to sing in perfect harmony,

I’d like to buy the world a Coke and keep it company.

It’s the real thing, Coke is what the world wants today.

The lyrics were simple and moving when matched with video of people of all colors and genders from around the world sharing the idea and a Coke. The song became so popular that a group recorded it as a full-length song (minus the Coca Cola line) and it became a huge hit. It was the right message because it was in tune with the emotions of the time and the pulse of the people.  It conveyed a message of love and hope by showing everyday, common people as the solution–no overpaid celebrity to pitch the cause, just the consumers who bought their product.

Pepsi missed the mark by using all the wrong imagery to echo the problems and a solution that comes at the hands of yet another White woman savior whose family is famous for nothing other than being famous

What do you think….did Pepsi launch its biggest blunder? Or should people just have a Pepsi and chill, it is only a commercial after all?

 

 

 

Comment(13)

  1. Anyone that was weak minded enough to get offended by a fucking soda commercial, please feel free to stop buying them. Also, do the rest of the world a favor and quit using up the earths oxygen while you are at it. There are serious problems facing many out in the world today, and here you all are crying over fucking Pepsi.

  2. This is absolutely ridiculous. People are always in an uproar about something. It’s a freaking commercial. RELAX

    1. Isaw no problem with it. Who is bitching. the coloreds? They bitch about everything. Remind me of republicans. It is a commercial. I don’t like any commercial, but this one is no worse than any other.

  3. Just proving even further that people are wayy too sensitive and care way too much about shit that doesn’t matter. There’s way more important things to worry about than a Pepsi commercial. Everyone should Calm down, who cares. Pepsi sucks anyway

  4. Pepsi….you have lost a customer! How racist and insensitive can you be? Whoever came up with this concept needs to be terminated. Just because you have a Jenner…doesn’t make it right….but that’s a whole other story. We want an apology. Better yet a large donation to a black historical college would make you at least tolerable…but as a now past consumer..it will not be forgotten! SHAME ON YOU!

    1. Roughly 1 in a 1000 whites owned slaves. My ancestors were not one of these people from the fact my great grandparents lived in a dirt floor chicken coup. I don’t owe anyone a DAMN thing. Perhaps if you invested more time into advancing society and less time in bitching about the past we wouldn’t have to listen to you crying over a stupid commercial.

  5. You don’t have to say the N word in order to exercise racism. This Pepsi commercial is racism at its worse. We should never buy Pepsi soda again. We should boycott any black celebrity who chooses to endorse Pepsi. We need to send a message to the racist white executives at Pepsi; we will not give our money to the racist white owned corporation headquarted in Purchase New York!

  6. Brothers and sistas, if you own a car, and you pour soda on the hood, the paint will melt. If soda can damage the paint job on your car, why are we drinking soda. Black people should drink more water; at least a quart a day.

  7. Once again, a bunch of much ado about nothing. If you don’t like the damned commercial, don’t watch. It’s not as if your life is going to be forever changed by a friggin’ soda commercial!

    1. Linda Jackson I couldn’t disagree with you more. Images, combined with lies, propaganda and white supremacy are deadly to those who are uneducated and mentally asleep. Some stupid Americans may assume that this commercial is a reality. That is what Pepsi is counting on.

      Pepsi, a multi billion dollar white owned corporation knew exactly what they were doing when they broadcast this commercial on the 49th anniversary of Dr. Martin Luther King Jr. assassination. This commercial is a direct insult at all black people including those who died during the civil rights movement. We should boycott Pepsi. We should stop drinking soda and any beverage that contains high fructose corn syrup.

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